Learn how you can resist the addictive lure of salt, sugar, and fat.
The “processed-food-industrial complex” has most of us hooked on junk food and convinces us to eat more of it, more often, every year.
How? With advanced technology, big food companies calculate the “bliss point” of sugar or salt and perfect the “mouthfeel” of fat to introduce endless varieties of new products designed to be irresistible. Then, they use powerful tactics to market it to sell it to us, and our children.
Michael Moss, investigative reporter for The New York Times and author of Salt Sugar Fat: How the Food Giants Hooked Us, writes that these are the reasons why more than two thirds of adults and more than one third of children and teens weigh too much in the U.S. today.
Salt, Sugar and Fat have “hijacked our brains.”
It’s a sentiment shared by Dr. David Kessler, former commissioner of the Food and Drug Administration and author of The End of Overeating, who argues that big food companies have “hijacked our brains” with salt, sugar, and fat.
In his book, Dr. Kessler writes that the characteristics of overeaters include “feeling out of control with food, having difficulty controlling eating, having a hard time ‘stopping’ eating, and thinking about food a lot.”
Processed foods based in salt, sugar, and fat now account for more than 70 percent of the nation’s calories, writes Melanie Warner, author of Pandora’s Lunchbox: How Processed Food Took Over the American Meal. These unhealthy foods are cheap, abundant, addictive, and nutritionally devastating, Warner writes.
Is there hope for American consumers? Some would argue there is not—that the so-called “food giants” have too strong of a grip on you and there’s no way that nutritious foods can compete with the addictive nature of junk foods.
Tips to beat Salt,Sugar and Fat addiction
But, according to Kantha Shelke, Ph.D., of Corvus Blue LLC, you can better control portions and calories with a few key strategies that produce satiety—the state of feeling satisfied after eating. In an interview with FoodNavigator-USA, she shared what we have summarized as the following four tips:
Tip 1: Put protein first. Meals with a higher percentage of protein (in exchange of carbohydrates and fats) produce more satiety. That can lead to fewer calories eaten overall and weight loss as compared to diets lower in protein.Tip 2: Fill up with fiber. Eating more fiber stimulates special cells in the gut that increase satiety.Tip 3: Beat back blood sugar spikes. Rises in blood sugar stimulate release of the hormone insulin, which can than lead to blood sugar drops. The end result: you’re hungry again. Stick to low-glycemic options—foods like whole grains, and fibrous fruits and vegetables that produce only a steady release of sugars and don’t spike your insulin.Tip 4: Enjoy something intense. How intense the flavor of a food is, the faster it might make us feel satisfied and help us eat less. This is called sensory-specific satiety and it can depend on your history and culture. For example, you might crave sweet and dislike bitter tasting things. Or, if you’re from an Asian or African culture, you could be easily satiated by intensely sweet foods. So, the intensity of foods like dark chocolate, mushrooms, and blue cheese can affect people differently.
Follow Shelke’s advice and you’ll be well on your way to healthy eating and portion control, but you don’t have to endure the battle of constantly fighting off the lure of salt, sugar, and fat alone.
Where the “processed food complex” has taken away in terms of nutrition, Isagenix is all about putting it back: protein, fiber, and vitamins. By using Isagenix products, you’ll follow all of the tips given above (and more) to help you control calories, lose weight, and keep it off for good:
- For example, IsaLean Shakes, Bars, and Soups are meal replacements that are high in their percentage of protein, high in fiber, along with providing healthy fats and low-glycemic carbohydrates, and vitamins and minerals. These help to maximize your nutrition and satiety, while only containing between 200 to 250 calories. If you want to step the protein up a notch, try IsaLean Pro.
- In addition, Isagenix snack products such as SlimCakes and FiberSnacks! provide high amounts of protein and fiber (for a snack) that can boost satiety throughout the day. Lastly, IsaDelight Plus chocolates offer that intense flavor that can be used to curb cravings.
For ultimate satiety, Isagenix recommends one additional tip:
Tip 5: Take a day off of eating with a Cleanse Day. A single Cleanse Day a week harnesses the power of intermittent fasting and Cleanse for Life to help reset your appetite and insulin sensitivity to knock out food cravings while boosting your body’s own antioxidant status and detoxification. While on these days, maintain healthy blood sugar levels with Isagenix Snacks!
You can fight fire with fire—with Isagenix products that are delicious, yet are nutritionally designed to have the exact opposite goal of the products of the big food companies: to get you to stop overeating salt, sugar and fat, and become more focused on balanced eating.